This is the main one and the thing that drives most people to a paid subscription.

Premiumīut there are some concessions you have to make for free access to all that music. While most apps offer a free trial version that you can use before your subscription starts, with Spotify, you can continue using the free version forever and never spend a penny. I feel good about this upcoming year, and what it means about pricing for our service,” he said, without providing further details.A key feature of Spotify that not many other apps offer is a free version of the service. Raising the subscription price in the U.S., the world’s largest music market by far, “is one of the things we would like to do and it’s something we will with our label partners. “When our competitors are raising their prices, that is really good for us,” he said, noting that the company has raised prices more than 40 times in markets around the world. but the fourth or fifth largest globally (depending on whether one counts China-only Tencent) has raised its prices internationally.ĭuring Spotify’s third-quarter earnings call on Tuesday, co-founder and CEO Daniel Ek said the company is considering one as well.

Deezer, which is a smaller player in the U.S. Premium Family plan from $17.99 to $22.99 monthly. On Monday, Apple Music raised its subscription price to $10.99 per month for individuals, with the family plan jumping two dollars to $16.99/month, among other plan increases. “The price of everything else on earth is going up, and they all keep finding new ways to make subscriptions cheaper.” Surveys have shown that users are willing to pay more.īut that is finally changing. “It makes no sense,” Milana Lewis, CEO of the distribution and payments platform Stem, told Variety earlier this year.

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